Full Website Overhaul for an E-commerce Business
Our client, a leading e-commerce company in the fashion industry, was struggling with a clunky, outdated website that was not optimized for mobile devices. Their website was poorly ranked in Google, and their bounce rate was high due to slow load times and a non-user-friendly shopping experience. They needed a complete overhaul to meet current design trends and ensure their online store could compete in the fast-growing digital retail space.
Problems
- Poor User Experience (UX): The design was cluttered, making it difficult for customers to navigate and find products.
- Slow Load Times: Slow page loads were driving customers away, especially during peak shopping periods.
- Outdated Technology: The site was built on an old platform, limiting future updates and integrations.
- SEO Challenges: The website had poor SEO rankings due to lack of keyword optimization and bad meta descriptions.
Solutions
We created a mobile-first, responsive design that provided an intuitive and visually appealing user experience, ensuring customers could easily browse and shop on any device.
We compressed images and implemented a content delivery network (CDN) to reduce page load times by 40%.
Conducted a complete SEO audit and optimized all product pages, blog posts, and landing pages for relevant keywords, leading to better search visibility.
Migrated the site to a modern e-commerce platform with the ability to scale, integrate third-party apps, and provide a smoother shopping experience.
Results
- Increased Sales: Post-launch, the client saw a 30% increase in sales within the first three months, attributed to improved site navigation and faster load times.
- Improved SEO Ranking: The website ranked in the top 5 for several competitive fashion-related keywords, bringing in 50% more organic traffic.
- Reduced Bounce Rate: Bounce rate decreased by 25% due to improved site performance and ease of use, resulting in more time spent on site.