Business Consulting
Our client, a non-profit focused on environmental conservation, had an outdated and static website that was not effectively conveying their mission or encouraging donations. They wanted a website that told their story, showcased their projects, and made it easy for users to donate and get involved.
Problems
- Lack of User Engagement: The website’s outdated design didn’t capture attention or inspire action.
- Complicated Donation Process: The donation functionality was clunky, leading to a poor user experience.
- Poor Visibility: The website was not optimized for search engines, making it difficult to attract new supporters.
- Mobile Optimization: The site was not mobile-friendly, limiting access to a growing base of mobile users.
Solutions
We redesigned the website with a focus on storytelling, integrating powerful visuals and content that emphasized the impact of the organization’s work.
Integrated a streamlined donation system, with multiple payment options and recurring donation features, making it easy for supporters to contribute.
Conducted an SEO audit and optimized the website’s content, including the blog, landing pages, and donation pages, to boost organic traffic.
Ensured the site was fully responsive, allowing visitors to donate and engage from any device.
Results
- Increased Donations: Online donations increased by 50% within the first two months post-launch, thanks to the improved donation process.
- Higher Engagement: Visitor engagement increased by 40%, with more time spent on the site and increased social media shares.
- Improved SEO Rankings: The website now ranks for key terms related to environmental conservation, driving 60% more organic traffic.