Real Estate Website Development

Client: Obasi Global

Category: Website Design

Project Start: 01 March, 2023

Project Completed: 31 March 2023

Budgets: ₦3,800.00 NGN

Obasi Global, a real estate agency specializing in luxury properties, needed a sleek and highly functional website that would allow potential buyers to browse listings easily, get detailed property information, and quickly contact agents. Their old site was not user-friendly and lacked integration with listing services, leading to missed sales opportunities. We were tasked with creating a sophisticated and responsive website that would highlight their premium listings and increase customer engagement.

Problems

		Cluttered, Outdated Design: The previous website had a cluttered design that didn’t effectively showcase premium listings and made it difficult for users to navigate through available properties.
No MLS Integration: The site was not integrated with the Multiple Listing Service (MLS), which resulted in frequent manual updates and limited property data availability.
Poor Mobile Experience: The website was not optimized for mobile, causing issues for users trying to browse properties on the go.
SEO Challenges: While the agency had a strong reputation locally, their website didn’t rank well for real estate search terms, leading to lower visibility in search engines.
		
	

Solutions

Elegant, Responsive Design: We redesigned the website with a focus on elegance and simplicity, allowing premium listings to stand out with high-quality images, virtual tours, and interactive features.

MLS Integration: Integrated the website with MLS so that property listings were automatically updated, ensuring accuracy and convenience for both agents and potential buyers.

Mobile-First Approach: Built a mobile-responsive design to ensure potential buyers could access the site and view properties on any device, from smartphones to tablets.

Comprehensive SEO Strategy: We optimized the site’s structure and content for local and national real estate keywords, ensuring that the site would rank higher on Google for relevant property searches.

Results

		Increased Listings Visibility: With the integration of MLS, the website now automatically updates property listings, ensuring that buyers always see the most current options, leading to a 30% increase in property inquiries.
Higher Conversion Rates: The elegant design, enhanced with clear calls-to-action (CTAs), helped increase conversions by 20%, with more users scheduling property viewings directly through the website.
Improved Mobile Engagement: Mobile traffic increased by 50% due to the mobile-first design, showing a higher level of engagement from users on mobile devices.
SEO Success: The site now ranks on the first page for several key real estate keywords, driving 60% more organic traffic and improving visibility in competitive markets.
		
	

Looking for a sleek, user-friendly website that can showcase your premium properties, engage potential buyers, and increase inquiries? Just like we did for Obasi Global, we can help you create a high-performing real estate website with MLS integration and SEO optimization that boosts visibility and drives results. Contact us today to start building your next real estate website!

Single Portfolio